Free U.S. reseller pricing tool
Calculate the listing price you need to hit your target profit
Enter your cost, desired profit, and seller-paid shipping to compare the required listing price across eBay, Poshmark, Mercari, Etsy, and Depop.
Target Profit Calculator
Find the minimum listing price required to cover your costs and reach your desired net profit.
These are planning estimates. Optional promoted listings, refunds, taxes, category charges, and marketplace rate changes are not included.
See the complete reverse price calculator and pricing guide →
Standard Profit Calculator
Enter an expected sale price to compare estimated fees and profit across marketplaces.
How reverse marketplace pricing works
The calculator works backward from your target. It adds item cost, target profit, seller-paid shipping, and fixed fees, then removes the percentage fee from the equation.
- Set a dollar profit or target margin.
- Compare five marketplace listing prices.
- Account for shipping paid from your proceeds.
Frequently asked questions
How does the target profit calculator work?
It works backward from your target. It adds item cost, target profit, seller-paid shipping, and fixed fees, then removes the percentage fee from the equation.
Which marketplaces does the calculator compare?
eBay, Poshmark, Mercari, Etsy, and Depop. Vinted has its own Vinted fee calculator.
Can I target a profit margin instead of a dollar amount?
Yes. Choose the percentage option and enter a target such as 30 for a 30% margin on the listing price.
What is not included in these estimates?
These are planning estimates. Optional promoted listings, refunds, taxes, category charges, and marketplace rate changes are not included.